The Medical Prescriptions Monitor is a quarterly study published by AMS in the Jordanian market with the purpose of providing Pharmaceutical Companies with a qualitative tool to measure the performance of their own Medical Representatives and that of their competitors. It is a very important measure of the promotional message reaching the doctors as well.

Data is provided by top Medical Insurance Companies in Jordan and processed by an advanced program to map the patient’s journey from visiting a physician, to diagnosis, prescription, revisits, brand substitution…etc.

The data can be displayed by Physician Specialty, by Diagnosis, by Therapeutic Class and by Product.

Medical Prescriptions Monitor will soon be available for the Iraqi Market.